Beauchamp
Place is celebrating more than 200 years of being the corner shopping
spot for the rich and famous.
Over the years it has developed its strong reputation as one of London’s
most fashionable and distinctive streets, housing some of the best
known names in London fashion, interspersed with trendy restaurants,
jewellers and speciality shops. From princesses
to pop stars, duchesses to divas, kings to knaves, Beauchamp Place
is a Mecca for all.
Beauchamp Place truly has something to offer
everyone. From those who are fashion conscious, to those who want
to enjoy a leisurely lunch at their favourite eaterie, San Lorenzo
- possibly the most famous restaurant in the world.

Kirk Douglas and wife outside
San Lorenzo
To list
the many celebrities who have been attracted to the street would
be a never-ending task. Indeed it is hard to think of another single
street in the whole world so beloved by its famous clients. (see
photo gallery)
Diana, Princess of Wales, would often take delight in charming startled
shopkeepers in the street with a surprise incognito shopping visit
after lunch in San Lorenzo.
Diana shopping on Beauchamp Place |

Legend has it that the first actual
residents of the street, in 1800, were French officers taken prisoner
in the Napoleonic war.
As was customary in those days their families in France sent money
to support them but as this income dwindled they began trading as
patissiers, jewellers, milliners, dressmakers and hairdressers.
As the front rooms of the homes were gradually
converted into shops, they created the essentially continental ambience
of the street which lingers on through the passing decades.
Whatever the truth in the legend, Beauchamp
Place has grown up with a distinctively French flavour to it.
Originally Grove Place, the name changed to Beauchamp (pronounced
Beecham) Place in 1885.
In Victorian times the street was associated with many secret liaisons,
spicy adventures and romances involving nobility and gentry of the
day. Gentlemen playing cricket at the original Oval cricket ground
at the southern end of the street courted saucy young French Mademoiselles
who lived and worked as dressmakers in Beauchamp Place. Although
Beauchamp Place remains as famous, fascinating and fabulous as it
has always been, it is surprisingly accessible in this day and age.
An oasis of calm and charm, set apart from the hustle and bustle
of Knightsbridge, it still has the air of the genuine true-blue
English eccentric. As couture designer Bruce Oldfield puts
it:
‘You have to make people feel comfortable, Beauchamp Place
is user-friendly, my shop is not on the grand scale like Bond Street
or Sloane Street’.
Bruce opened in the street in the 1970s but in
spite of becoming famous for his Royal commissions, he’s still
on hand to meet his clients.
Caroline Charles rented
a first floor room in Beauchamp Place in 1965, to run ‘a little
couture business’. That ‘little couture business’
expanded internationally, but her heart (and her headquarters) remains
firmly in Beauchamp Place. As Caroline Charles explains;
‘The emotional ties with the street are very strong for us
– the daughters, their mothers and their mothers before have
all found us here’
|